MARKETING & TECHNOLOGY SERVICES
The most important component of a successful campaign is understanding the customer and what they want. If you advertise a product or service that your customers aren’t interested in, your campaign will not be successful no matter how much money you spend on it. Therefore, it’s very important to understand the psychology of your customers and desirability of your product or service before constructing your first campaign.
Customer volume is also an important factor to consider. You need to analyze whether your investment can bring a high enough volume of customers to cover the amount of money you’ll spend to attract them.
Every business relies on words to generate sales. Words convince and convert so, more often than not, it's the copy that'll decide whether your business flies or flounders. Clearly, copywriting in business is incredibly important, but here's the big problem: Writing effective copy is hard!
Most people think they can write, but the reality is that persuading a complete stranger to do something through words alone is tricky. It takes years to perfect your copywriting skills and whether you're a business owner, a marketer or someone who just wants to create compelling content, you've not got the time.
Custom (3D) Map Development
LiteraryGlobe is a great example of what is possible with the latest map technologies. At it's core we use the open source framework Cesium which works in conjunction with Microsofts' Bing Maps. Major changes were introduced on June 11th, 2018. Google maps suddenly became very expensive for many users who rely heavily on map technology. We offer another solution with a much less strict fair use policy. Check the example below. It features the LiteraryGlobe in 3D!
Domain Registration & Hosting
To have your own website you must first own a domain name and obtain web hosting. But what’s a domain name and what is web hosting?
What's a Domain Name?
A domain is the address of your website. Before you can setup a website, you will need a domain. To own a domain name, you need to register it with a domain registrar. Domain name is not something physical that you can touch or see. It is a string of characters that give your website an identity (yes, a name, like human and businesses). Examples of domain name: Google.com, Alexa.com, Linux.org, eLearningEuropa.info, as well as Yahoo.co.uk. All domain names are unique. This means there can be only one alexa.com in the world. You cannot register a name once it is registered by others (governed by ICANN).
What is Web Hosting?
Web hosting is provided by a computer (server) where people store their websites. Think of it as a house where you store all your stuff; but instead of storing your clothes and furniture, you store computer files. More often than not, the term “web hosting” refers to the company that rent out server space to store your website and provide Internet connectivity so that other users can access to the files on your website 24/7. For most cases, these hosting companies will also handle server maintenance work, such as backup, root configuration, maintenance, disaster recoveries, and so on.
The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound.
The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the "@" symbol in email addresses to the world.
Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, "Father of Spam."
Today, we're inundated with email marketing, and yes, some of it still feels spammy, but there's no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing.
Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
Facebook Ad Campaigns
If you are a business owner with a business page on Facebook, then you’ve probably heard of a Facebook ad campaigns. Facebook ads are pieces of content that your business page sponsors with advertising dollars. These ads then show up in different places within your target audience’s Facebook feed, allowing your business to show up in their social media account where they are already scrolling.
In theory, this sounds like a dream for businesses! But it only works if you structure your Facebook ad campaign correctly- don’t worry, we’ll dive more into this as we go! Facebook advertising is also really cheap in comparison to older, more traditional forms of advertising; you can reach thousands of people for just a couple bucks.
Plus, you’re reaching these people in a fun, social environment where they’re spending enjoyable downtime (as opposed to keeping them from their favorite TV show with a commercial or catching them with a billboard as they’re stuck in traffic, only wanting to get home). There are a lot of perks in utilizing a Facebook ad campaign, but as we said, it has to be structured correctly in order to work effectively.
Professional Web Development
Although we have ample experience with other Content Management Systems (CMS) like Typo3, Drupal, Joomla, and a score of web frameworks like Spring MVC, Ruby on Rails, Laravel, and Django, we generally advice our clients to use WordPress.
- If you love your existing website but you have a hard time changing content for it. We have developed a WordPress based Backend system enabling just that!
- If you have an existing system based on another content management system (typo3, drupal, joomla) and you would like to switch over to a WordPress environment we can help.
- You have an existing WordPress website but you need to have custom functionalities coded. We can help.
"WordPress is the most popular CMS in the world and is used by nearly 75 million websites. According to WordPress, more than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month."
Please watch the video below to get a better understanding why building a professional WordPress website may not be as 'cheap' as some people have you believe.
You may request a custom quote below. Try to explain in as much detail as possible what your website should do for you. This could be a list of features, specific functionalities, or both.
When someone searches for your products or services online, do you appear on page 1? On page 2? Are you ahead of your competition... or way at the back of the pack?
With good SEO aka Search Engine Optimization you can maximize your online visibility. You'll increase quality traffic to your website, establish your brand online and reach more prospective customers. You'll strengthen your overall online presence with compelling content designed to drive visitors to your site and turn searchers into customers. Plus, with more and more people searching for you on the go, we offer an easy way to make sure you look great and get found on phones and tablets too.